Digital products
for the world's most
beloved estates.
Estates
A small, hand-picked portfolio of places people return to.
We partner exclusively with our group of leading hospitality and lifestyle estates, helping them unlock long-term value through the strategic application of artificial intelligence, data science, and modern technology. By leveraging innovation and data-driven insights, we support sustainable growth and operational excellence across the group.
Franschhoek, South Africa
Babylonstoren
Babylonstoren is one of the oldest Cape Dutch farms, set at the foot of Simonsberg in the Franschhoek wine valley. It has a fruit and vegetable garden of beauty and diversity, unique accommodation, fine food and wine, and evokes a sense of wellbeing.
Somerset, United Kingdom
The Newt
A Country Estate, Reimagined. Our working estate in Somerset, UK has acres of splendid gardens, woodland, farmland and cyder orchards to explore. Stay a night or two – or become a member and see the landscape change throughout the year.
Greve in Chianti, Italy
Vignamaggio
Nestled between forests and streams on the Chianti hills, Vignamaggio is a sustainable farm with a historic wine cellar that has been in operation since 1404. The estate sprawls over more than 400 hectares, with vineyards, vegetable and ornamental gardens, and a taste of la dolce vita for whoever desires it.
Amsterdam, Netherlands
Over-Amstel
Situated on the Amstel River in the Duivendrechtse Polder, a region near Amsterdam with a rich history. Built in 1894, Over-Amstel Boerderij has been lovingly restored in recent years – working closely with the local community, and focusing on tradition, quality and the polder life.
Greece
Plataeon
Offering an immersive journey into daily life in Athens in 290 BCE. Bringing its crafts, play, food, and stories vividly to life by exploring how people prepared food, made objects, spent time together, and experienced their surroundings. Plataeon grounds the past in everyday activities to make it more tangible, immediate, and human.
Daljosafat, South Africa
Kleinbosch
Based on the historic Paarl farm where Afrikaans took root – now a heritage destination and learning estate built around a simple credo: droom, dink, doen. Dream, think, do. Kleinbosch offers a comprehensive experience that supports development on many levels, encouraging learners to dream big, stimulate creative thinking and cultivate entrepreneurial skills.
St Ive, Cornwall, United Kingdom
The Story of Emily
The Story of Emily is a fresh, immersive historical experience in Cornwall. A tale of incredible bravery, determination and impact. It shines the light on Emily Hobhouse, an inspirational woman from Cornwall who challenged the social norms of the Victorian era and changed the lives of thousands of women and children during the Second Anglo-Boer War.
Keurboomstrand, South Africa
Blou
Keurboomstrand is one of the most beautiful beaches in the entire world. It's small and intimate, nestled in a craggy elbow where the Tsitsikamma mountains almost meet the Indian Ocean. Yet not too far from the amenities of Plettenberg Bay. Our owners have been vacationing at Keurboomstrand for decades. BLOU now shares this sensory rewilding with a few friends. Eight self-catering cottages and a swimming pool offer barefoot luxury on the edge of the beach.
How we work
We've built an AI-first engineering culture.
We've rebuilt how we work around AI – not as a gimmick, but as the day-to-day way our small team punches well above its weight.
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AI-augmented code & review
Generation, refactoring and review happen with AI in the loop on every change.
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Automated workflows
The boring parts of building software – triage, ops, content – are quietly handed to agents.
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Augmented decision-making
We use AI to think faster, see more options, and make sharper product calls.
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Continuous reinvestment
We fund the tools, training and time it takes to keep our practice on the frontier.
“We believe engineers who know how to leverage AI effectively are force multipliers – and we actively invest in the tools, practices and time it takes to make that real.”
Careers
Build the products behind places that actually matter.
Based on the Babylonstoren estate, our office offers a unique working environment surrounded by gardens, mountains, and exceptional farm-to-table cuisine. We work closely with colleagues in the UK as part of a small, high-impact technology team, delivering innovative solutions across a portfolio of hospitality and lifestyle brands that people are passionate about.
- 8
- Estates, five countries
- 3
- Offices – Babylonstoren & The Newt & Bristol
- AI
- First, by default
- ∞
- Reasons to love the office